When it comes to writing professionally, there are several different writing styles to choose from. I make most of my money as a freelance blog writer, but I also work on web content, technical writing, email marketing, article advertising, and much more. If you can get a clear understanding of the different writing styles you will have to work with as a freelance writer, you will be able to make a lot more money because of your versatility. Here is an overview of some of the different writing styles you may come across, along with some tips on how to write for each one of them.
Blog Writing
Blog writing is very informal, much like what you will find around here. It’s meant to be conversational, like you are talking directly to your audience. You can throw in slang words, emoticons, funny spelling, and whatever else you want because it’s your blog. You’re allowed to get creative. In fact, people usually respond better to informal, funny writing than they do to stiff, informative writing. You can convey facts without sounding like you have a stick up your ass. Ya, I said it. I’m not taking it back either 
Technical Writing
Technical writing is completely different than blog writing. It is a style that requires complete formality. In this style of writing, you may discuss the software engineering process or a medical procedure for a professional journal. You have to use terminology that is specific to the industry you are writing for, and you have to stylize your writing to reflect a more intelligent audience than normal. If you can master the art of technical writing, you can actually make a lot of money with it. I just prefer other writing styles because they are more accustomed to my natural way with words.
Article Writing
Article writing usually involves the use of keywords that are meant to promote a website online. For instance, let’s say that I have a client that runs an online shoe store. I may write articles with keywords like “online shoe store” and “buy shoes online” to help him promote his business. Internet marketers use these articles on directories like Ezine to draw in customers around the web. The style of writing that you have to use for an article will depend on the article’s contents. Every project is a little different, and so is every client.
Guide Writing
Writing how to articles is not as easy to do as you may think. You have to write an article like this in a way that addresses every step taken in a process and still remains concise enough for people to quickly reference. The tone can be whatever you want to be, but the style needs to be exactly like an instruction manual. You have to show every step of whatever it is you are doing, and you have to write about it in a way that people understand. This is not always easy, especially if you have trouble thinking linearly.
Web Content Writing
You will most likely be asked to write content for a website at one point or another. This is a lot like article writing in the sense that it will probably require you to use keywords to help sites show up better in search engines. The tone that you use in the writing will depend on the site you are trying to write for. Some need conversational tones, and others need formal, informative tones. Take the time to learn about this and other style of writing, and you will be a truly versatile employee in no time.